How to lose the fear of the long term — The desire to know what comes next is natural. You establish daily routines. You schedule meetings and business trips for the next month. You book your holiday several months ahead. You set goals for the next career steps and family planning in the course of the next five to ten…

Whether you are a fan and avid user, heavy critic, or just haven’t had the time or opportunity yet to explore the newest rising star in the social networks: this new app gives some interesting insights into emerging needs and desires. Clubhouse is a new audio-based social platform launched in…

The world is in a constant state of flux. Political, economic, social and technological disruptions change the way we live, and the way we work. This may be worrisome, but we can embrace it and acknowledge that the recipes for success have changed over time. Learn how to foster new…

Create the basis for future-oriented strategies — Everyone is collecting data. Chances are that you have a lot of information on your current clients — but what do you know about your future customer? In this article I want to share an approach that will help anyone from entrepreneur to designer look beyond the numbers. During my postgraduate studies in Consumer Behavior Trend Research I came across the Innovation Adoption Curve by Everett Rogers (you might have seen this graph in Simon Sinek’s well-known talk here). He defined consumer segments that show certain thought and behavior patterns concerning the adoption of a new product or…