Two testimonies on the role of creatives
Think of your latest experience as a customer. What was great, what was missing? Did you find what you were looking for while browsing a store? How easy was it to get support on a purchase you made? Did you discover a new feature after updating your favorite app that made your life easier?
All of these experiences have two things in common. First, they can make or break a business. And second — those experiences are all subject of good design. …
How to lose the fear of the long term
The desire to know what comes next is natural. You establish daily routines. You schedule meetings and business trips for the next month. You book your holiday several months ahead. You set goals for the next career steps and family planning in the course of the next five to ten years. But what are you planning for in 30, 40, or even 50 years?
The further you think ahead, the more difficulty you experience to envision what you should plan towards. The future is the big unknown, and this can be scary. You might have heard about V.U.C.A. …
Whether you are a fan and avid user, heavy critic, or just haven’t had the time or opportunity yet to explore the newest rising star in the social networks: this new app gives some interesting insights into emerging needs and desires.
Clubhouse is a new audio-based social platform launched in May 2020. So far it is only available for iOS and its apple users — and by invitation only. By the end of 2020, it has created a real buzz in the media and now hit 6 Million registered users in February 2021.
Beyond all the media attention, a hype…
The world is in a constant state of flux. Political, economic, social and technological disruptions change the way we live, and the way we work. This may be worrisome, but we can embrace it and acknowledge that the recipes for success have changed over time. Learn how to foster new skills in an uncertain world with the stories of I-shaped, T-shaped and X-shaped people. Note: These terms have nothing to do with body types!
I-shaped professionals are highly specialized experts who know everything about a certain domain and are able to explore topics in great depth — linearly and one-directionally…
Create the basis for future-oriented strategies
Everyone is collecting data. Chances are that you have a lot of information on your current clients — but what do you know about your future customer? In this article I want to share an approach that will help anyone from entrepreneur to designer look beyond the numbers.
During my postgraduate studies in Consumer Behavior Trend Research I came across the Innovation Adoption Curve by Everett Rogers (you might have seen this graph in Simon Sinek’s well-known talk here). He defined consumer segments that show certain thought and behavior patterns concerning the adoption of a new product or service.
The beauty of this approach is the mixed usage of quantitative data and qualitative insights, translating business predictions into future-oriented strategies for growth.
Let’s look at meat alternatives as an example. When new products entered the market, they appealed first and foremost to Enthusiasts and Visionaries with their curiosity…
